Marketing

Price it. Place it. Promote it. Perfect!

Why Ole Miss?

Marketing is a creative, fast-paced industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to promote, develop, and sell products to them. Remember, without a plan, there is no sale!

What Will You Learn?

Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.

You’ll get a solid grounding in:

  • General marketing
  • Sales
  • Digital marketing strategy
  • Global supply chain management
  • Retail
  • Advertising
  • Public relations
  • Market research
  • Consumer behavior
  • Communication
  • Product management
  • Distribution management

What Will You Become?

If a company cannot effectively sell its products or services, it simply will cease to exist. Whether through direct sales, advertising or marketing, graduates with a BBA in marketing from Ole Miss are crucial to the success of businesses.

Are You Ready?

Apply Now

Meet our students

Eddy Matt1

A Person of Action

Matt Eddy, a marketing major at the Ole Miss Business School, recently founded the university’s first Rotaract Club, an offshoot...