Price it. Place it. Promote it. Perfect!
Why Ole Miss?
Marketing is a creative, fast-paced industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to promote, develop, and sell products to them. Remember, without a plan, there is no sale!
What Will You Learn?
Marketing students learn how to research target audiences, develop products for consumer desires, and determine a product’s pricing structure. You’ll learn how to select effective channels to communicate with customers and develop and implement promotional strategies.
You’ll get a solid grounding in:
- General marketing
- Digital marketing strategy
- Global supply chain management
- Public relations
- Market research
- Consumer behavior
- Product management
- Distribution management
What Will You Become?
If a company cannot effectively sell its products or services, it simply will cease to exist. Whether through direct sales, advertising or marketing, graduates with a BBA in marketing from Ole Miss are crucial to the success of businesses.