Marketing

Design it. Price it. Place it. Promote it. Sell it!

Why Ole Miss?

Marketing is a creative, fast-paced, people-centered industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to design, price, promote, develop, and deliver valuable experiences to customers. Remember, without a customer, there is no business!

What Will You Learn?

Marketing students learn how to research and analyze markets, design innovative products and services that enhance customers’ quality of living, use social media and other technologies to communicate value propositions, develop value-based pricing strategies, develop and manage mutually beneficial relationships, and navigate supply chains to put customers and products together.

Marketing majors gain knowledge, certifications, and skills in tools that ultimately create successful customer journeys. They include:

General marketing
Innovation
Business development
Professional sales and negotiation
Relationship management
Digital marketing strategy
Global supply chain management
Omni-channel Retailing
Advertising and Communication
Public relations
Market research
Consumer behavior
Product management
Distribution management
Data Analytics

What Will You Become?

If a company cannot effectively sell and deliver value through its goods and/or services, it simply will cease to exist. Whether through one of the emphasis areas:

or with a general Marketing degree, graduates with a BBA in marketing from Ole Miss drive business.