Design it. Price it. Place it. Promote it. Sell it!

Why Ole Miss?

Marketing is a creative, fast-paced, people-centered industry. Our faculty will help you get inside the mind of prospective customers so you’ll know how to design, price, promote, develop, and deliver valuable experiences to customers. Remember, without a customer, there is no business!

What Will You Learn?

Marketing students learn how to research and analyze markets, design  innovative products and services that enhance customers’ quality of living, use social media and other technologies to communicate value propositions, develop value-based pricing strategies, develop and manage mutually beneficial relationships, and navigate supply chains to put customers and products together.   

Marketing majors gain knowledge, certifications, and skills in tools that ultimately create successful customer journeys.  They include:

  • General Marketing
  • Innovation
  • Business Development
  • Professional Sales and Negotiation
  • Relationship Management
  • Digital Marketing Strategy
  • Global Supply Chain Management
  • Omni-Channel Retailing
  • Advertising and Communication
  • Public Relations
  • Market Research
  • Consumer Behavior
  • Product Management
  • Distribution Management
  • Data Analytics

What Will You Become?

If a company cannot effectively sell and deliver value through its goods and/or services, it simply will cease to exist. Whether through one of the emphasis areas:

or with a general Marketing degree, graduates with a BBA in marketing from Ole Miss drive business.

Ole Miss BASE

Through BASE programming students get rich interaction with industry leaders, professional skills development training, and networking opportunities with employers across multiple industries to help them find high-quality jobs in their chosen areas of emphasis when they graduate.

Learn more about BASE

Are You Ready?

Apply Now

Meet our students

Dr. Matt Shaner teaches marketing to a classroom of marketing students

Marketing Professor Uses Past Experience to Launch into the Future

Execute Your Ideas in Marketing Are you looking for a cool professor? Are you interested in marketing? Meet Assistant Professor...
Eddy Matt1

Matt Eddy: A Person of Action

Matt Eddy, a marketing major at the Ole Miss Business School, recently founded the university’s first Rotaract Club, an offshoot...