Marketing & Communication Strategy
The Right Message to the Right Customer
Why Ole Miss?
Considering a career in advertising, promotion, public relations, or brand development? As a Marketing and Communication Strategy student at Ole Miss, you will learn to build strong brands and engage customers to create imaginative, integrated campaigns that meet the needs of clients.
What Will You Learn?
Get ready to hone your analytical and creative skills, enhance your critical thinking abilities, and gain the expertise needed to analyze markets. You’ll also understand how to evaluate the optimal combination of paid, owned, and earned media across a variety of multimedia platforms, and how integrated campaigns may build strong brands.
What Will You Become?
Prepare for a career in advertising, promotion, social media, public relations, or brand management. Growing jobs in the field include:
- Account services
- Account planning
- Event sponsorship
- Digital and social media
- Public relations
- Media planning and buying