Dr. Saim Kashmiri is Mr. and Mrs. James E. King Professor and Associate Professor of Marketing at the University of Mississippi. Prior to joining Ole Miss, he earned a Bachelors of Science degree (Chemical Engineering) from the Massachusetts Institute of Technology (MIT), an MBA from the Lahore University of Management Science (LUMS) and a Ph.D. in Marketing from the University of Texas at Austin. Dr. Kashmiri has worked for around six years in Global Fortune 500 firms such as Shell Oil, Procter and Gamble, and Nestlé, in brand management positions. He enjoys drawing from his real-life experience while teaching his students. Dr. Kashmiri has also been awarded the Fred Moore Assistant Instructor Award (the highest teaching award for Assistant Instructors) at the University of Texas at Austin and the MBA (Campus) Professor the year 2020. His current research interests are in the areas of marketing strategy, brand management, innovation, and marketing-finance interface. His research has been published in the Journal of Marketing Research, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, Journal of Business Ethics, Marketing Letters, and the Marketing Science Institute Working paper series. Dr. Kashmiri has been declared University of Mississippi’s School of Business Administration’s Outstanding Junior Researcher for the year 2017. He also won University of Mississippi’s School of Business Administration’s Best Publication award of 2018. He currently serves in the editorial board of Journal of Business Research and Marketing Education Review and also serves as a reviewer for a number of top-tier marketing journals.