Dr. Melissa Cinelli

Associate Professor of Marketing

Melissa Cinelli, Ph.D. (University of Florida 2011), is an Associate Professor of Marketing and serves as the SONA coordinator for the Department of Marketing. Dr. Cinelli’s research broadly examines the social functions that brands and products serve for consumers, specifically examining how brands and consumers identities interact to shape brand evaluations, impression formation and impression management.

Dr. Cinelli’s research has been published in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Sciences, Journal of Advertising, and the Journal of Business Ethics, among others.

Dr. Cinelli has taught courses at both the doctoral and undergraduate level, including Advanced Studies in Consumer Behavior (doctoral), Marketing Research, Consumer Behavior, Marketing Strategy, and Principles of Marketing.