Dr. Christopher L. Newman is an Associate Professor of Marketing and holds the P.M.B. Self and William King Self Chair of Free Enterprise. He also serves as the Marketing Doctoral Program Coordinator. Dr. Newman’s research focuses on marketing and public policy issues, primarily within the domains of consumer health, food labeling, and retailing.
Dr. Newman received the 2021 Responsible Research in Marketing Award from the American Marketing Association (AMA) and EBSCO, and was named the 2018 Emerging Scholar by the AMA’s Marketing & Society Special Interest Group. Before that, he received the Brenda Derby Memorial Award for his marketing and policy research as a doctoral student. The Ole Miss Business School has twice honored him with the Outstanding Publication of the Year Award, and twice named him the Outstanding Junior Researcher of the Year.
Dr. Newman’s research has been published in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Public Policy & Marketing, Journal of Business Research, Industrial Marketing Management, and the American Journal of Health Promotion, among others. He currently serves on the Editorial Boards of the Journal of Public Policy & Marketing, Journal of Service Research, International Journal of Advertising, and the Journal of Consumer Affairs.
Dr. Newman has taught courses at both the doctoral and undergraduate level, including Experimental Design & Analysis, Advanced Studies in Consumer Behavior, Data Analysis & Interpretation, Social and Digital Media Metrics, Retail Strategy, Consumer Behavior, and International Marketing.
