Dr. Victoria Bush

Donna Ruth Roberts Scholar; Professor of Marketing

Victoria D. Bush is Professor of Marketing and Donna Ruth Roberts Scholar in the School of Business at the University of Mississippi. Her research interests are in marketing and sales ethics, digital media, and organizational culture.

Dr. Bush’s research has been published in such journals as the Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business Research, Journal of Advertising, Journal of Interactive Marketing, Industrial Marketing Management, and the Journal of Marketing Theory and Practice.

Dr. Bush has taught courses at the undergraduate, MBA, and Ph.D. level, including Advertising and Promotion, Essentials of Media Planning, Strategic Marketing Management, and Doctoral Seminars in Marketing Communication. She has also served as advisor to dissertations and many honors theses.